Archive for March, 2010

Branding For Dummies

Branding For Dummies

When branding comes to mind I think of two things. One that includes catergorizing cattle and the other, a symbol or logo of a large corporation. In essence a brand is the mindshare given to a person place or thing by a selected demographic. In this case it is your band. more

The Question of the Decade

The Question of the Decade

Although Drake's story may not be the barometer that every musicians should follow, it still offers a broader implication for today's overall talent pool. Can a recording artist sustain themselves by selling full length albums alone? The answer in my opinion is a resounding no. more

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