Comments on: You & The Post Album Music Fan http://eleetmusic.com/?p=1498 Direction in music, marketing and business Sat, 04 Sep 2010 15:03:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: David Allen http://eleetmusic.com/?p=1498&cpage=1#comment-1350 David Allen Mon, 05 Oct 2009 15:03:46 +0000 http://eleetmusic.com/?p=1498#comment-1350 i clicked the link... 499$ for an 18 page document. Is this a joke? i clicked the link… 499$ for an 18 page document. Is this a joke?

]]> By: David Allen http://eleetmusic.com/?p=1498&cpage=1#comment-1349 David Allen Mon, 05 Oct 2009 15:01:16 +0000 http://eleetmusic.com/?p=1498#comment-1349 Love the article! I have been beating around the idea of section #2 (continuous creative content with studio releases being only one piece of the puzzle) but I haven't seen it worded as well as it is here. This blog is great, too. It inspires me to improve my own more. Love the article! I have been beating around the idea of section #2 (continuous creative content with studio releases being only one piece of the puzzle) but I haven’t seen it worded as well as it is here.

This blog is great, too. It inspires me to improve my own more.

]]> By: Kevin English http://eleetmusic.com/?p=1498&cpage=1#comment-1308 Kevin English Sat, 26 Sep 2009 04:47:23 +0000 http://eleetmusic.com/?p=1498#comment-1308 Thanks Khem. I'm willing to give 360 direct to fan relationship marketing a shot. It doesn't take a major label to do it either. In fact, in many cases, the bigger the budget...the smaller the return. Thanks Khem. I’m willing to give 360 direct to fan relationship marketing a shot. It doesn’t take a major label to do it either. In fact, in many cases, the bigger the budget…the smaller the return.

]]> By: Kevin English http://eleetmusic.com/?p=1498&cpage=1#comment-1307 Kevin English Sat, 26 Sep 2009 04:41:51 +0000 http://eleetmusic.com/?p=1498#comment-1307 Very well put sir! The artist is in control for the first time in history. I'm excited by the notion. If we were just in "it" for the money we would have quit a long time ago. I say spread your creativity around in enough places and the money *ugh um* the happiness will come. Very well put sir! The artist is in control for the first time in history. I’m excited by the notion. If we were just in “it” for the money we would have quit a long time ago. I say spread your creativity around in enough places and the money *ugh um* the happiness will come.

]]> By: Kevin English http://eleetmusic.com/?p=1498&cpage=1#comment-1306 Kevin English Sat, 26 Sep 2009 04:36:45 +0000 http://eleetmusic.com/?p=1498#comment-1306 Thanks Dave. I say, let the labels chase these models of futility. It just makes room for progressives. Thanks Dave. I say, let the labels chase these models of futility. It just makes room for progressives.

]]> By: Kevin English http://eleetmusic.com/?p=1498&cpage=1#comment-1305 Kevin English Sat, 26 Sep 2009 04:32:30 +0000 http://eleetmusic.com/?p=1498#comment-1305 You hit the nail on the head. Have you considered download cards? At least you can then collect data from the people that do listen and download your music - free or otherwise. You hit the nail on the head. Have you considered download cards? At least you can then collect data from the people that do listen and download your music – free or otherwise.

]]> By: Rebolusyon Rekords http://eleetmusic.com/?p=1498&cpage=1#comment-1300 Rebolusyon Rekords Thu, 24 Sep 2009 07:49:00 +0000 http://eleetmusic.com/?p=1498#comment-1300 CDs and records are mostly business cards in this age, the music has been made a commodity - and a free commodity at that! I just got the sales report from our distributors yesterday and boy am I frustrated! Indies will find it a lot more difficult to make money. Indies will have to spend more for each dollar of revenue. CDs and records are mostly business cards in this age, the music has been made a commodity – and a free commodity at that! I just got the sales report from our distributors yesterday and boy am I frustrated! Indies will find it a lot more difficult to make money. Indies will have to spend more for each dollar of revenue.

]]> By: Khem Na'khi http://eleetmusic.com/?p=1498&cpage=1#comment-1204 Khem Na'khi Sun, 13 Sep 2009 18:09:06 +0000 http://eleetmusic.com/?p=1498#comment-1204 Great post Kevin! And valid points from Forrester! I agree that the 360 degree model can be used in a positive light. I've witnessed first hand at workshops how the model is getting bad press. If the music label uses the model fairly to help the artist diversify his portfolio and venture into other markets, I don' see anything wrong with that. I feel that the artist should spend more time creating quality music and some time building relationships with fans. Reverting back to the EPs is a great idea. You already seeing groups like Korn (http://bit.ly/nVADI) implementing this strategy. Waiting 1 to 2 years puts a hindrance on the fan/artist relationship. The tiered based model is a good look as well. If we're talking about the same thing, using such models will definitely attract fans near and far. Having FREE content to lure potential fans and then offering PREMIUM content, while still dishing out FREE stuff, could possibly work. Again thanks for the post. Peace. Great post Kevin! And valid points from Forrester!

I agree that the 360 degree model can be used in a positive light. I’ve witnessed first hand at workshops how the model is getting bad press. If the music label uses the model fairly to help the artist diversify his portfolio and venture into other markets, I don’ see anything wrong with that. I feel that the artist should spend more time creating quality music and some time building relationships with fans.

Reverting back to the EPs is a great idea. You already seeing groups like Korn (http://bit.ly/nVADI) implementing this strategy. Waiting 1 to 2 years puts a hindrance on the fan/artist relationship.

The tiered based model is a good look as well. If we’re talking about the same thing, using such models will definitely attract fans near and far. Having FREE content to lure potential fans and then offering PREMIUM content, while still dishing out FREE stuff, could possibly work.

Again thanks for the post. Peace.

]]> By: Dave Lopez http://eleetmusic.com/?p=1498&cpage=1#comment-1200 Dave Lopez Thu, 10 Sep 2009 23:47:14 +0000 http://eleetmusic.com/?p=1498#comment-1200 Great post, Kevin. Yesterday Chris Anderson, Editor-in-Chief at Wired magazine and author of 'The Long Tail' and 'Free: The Future of a Radical Price' was in our office speaking about his book 'Free'. He shared some great music case studies from Brazil and China where artist are making and giving away their music for free. Nothing new here, right? Well, except that they've actually given thought about how to make money. The concept is very easy and is proving to be quite successful. Free music and free videos, most of which are home spun, drive interest. Interest drives popularity and popularity creates celebrity - albeit not for long, but they know this and it's part of the equation. Once at celebrity status (we're not talking Madonna status, but very very popular) they start to generate revenue from sponsorships, live shows, public appearances, merchandise, etc. The best part is that all of this is done independently or with the help of small marketing firms. What this means is that most of the money coming in goes to the artist with a small percentage going to the agencies. Once the popularity dwindles they disband and start again with another group of collaborators. A similar phenomenon happened recently with a group called Boyce Avenue. You can read the article <a href="http://www.musicthinktank.com/blog/the-worlds-biggest-cover-band.html" rel="nofollow">here at Music Think Tank.</a> There are quite a few questions that arise from this model, however. One being is this creativity or commerce? Or simply put, are you in it for the music or the money? Can't we be in it for both? Let's be honest here, I really think most of us are in it for both. Thoughts? Dave Lopez - Mixing and Mastering Specialist <a href="http://www.crazyeye.com" rel="nofollow">Cr@zyEye Music Services</a> <a href="http://www.marketingmusiconline.net" rel="nofollow">Marketing Music Online</a> Great post, Kevin.

Yesterday Chris Anderson, Editor-in-Chief at Wired magazine and author of ‘The Long Tail’ and ‘Free: The Future of a Radical Price’ was in our office speaking about his book ‘Free’. He shared some great music case studies from Brazil and China where artist are making and giving away their music for free. Nothing new here, right? Well, except that they’ve actually given thought about how to make money. The concept is very easy and is proving to be quite successful.

Free music and free videos, most of which are home spun, drive interest. Interest drives popularity and popularity creates celebrity – albeit not for long, but they know this and it’s part of the equation. Once at celebrity status (we’re not talking Madonna status, but very very popular) they start to generate revenue from sponsorships, live shows, public appearances, merchandise, etc. The best part is that all of this is done independently or with the help of small marketing firms. What this means is that most of the money coming in goes to the artist with a small percentage going to the agencies. Once the popularity dwindles they disband and start again with another group of collaborators.

A similar phenomenon happened recently with a group called Boyce Avenue. You can read the article here at Music Think Tank.

There are quite a few questions that arise from this model, however. One being is this creativity or commerce? Or simply put, are you in it for the music or the money? Can’t we be in it for both? Let’s be honest here, I really think most of us are in it for both.

Thoughts?

Dave Lopez – Mixing and Mastering Specialist
Cr@zyEye Music Services
Marketing Music Online

]]> By: Audiolife Blog » Blog Archive » Relationship Music Marketing http://eleetmusic.com/?p=1498&cpage=1#comment-1199 Audiolife Blog » Blog Archive » Relationship Music Marketing Thu, 10 Sep 2009 23:13:30 +0000 http://eleetmusic.com/?p=1498#comment-1199 [...] a post by Kevin English on the Eleet Music Blog, a discussion on post album fans arose the topic about more people listening to more music, yet [...] [...] a post by Kevin English on the Eleet Music Blog, a discussion on post album fans arose the topic about more people listening to more music, yet [...]

]]>